Growth Team vs. Product Team (& How They Can Work Together)
High-growth companies tend to have one crucial mindset that sets them apart: they avoid silos at all costs.
The old way of doing things– building separate departments for marketing, sales, product, and customer success, each accountable to their own KPIs, with no process or incentive to collaborate– is dead. Instead, to thrive in today’s climate, a business must build a cross-functional growth team that ties all these functions together.
But how is a growth team different than a product team? And how can these teams work together and avoid the same silo problem legacy companies struggle with? This article will give you the answers and set you up to build a robust, cross-functional team that works together to serve the most important person: The User.
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