Building a Growth Marketing Team: 4 Biggest Challenges (+ Solutions)
Imagine a soccer team where defensive players don’t talk to midfielders, and offensive players do their own thing entirely.
There would be no cohesion, no strategy for counter-attacking, and no flow.
They wouldn’t be able to work towards the same goal: Scoring more goals than their competitor. We look at companies similarly.
Traditional marketing departments work independently from other parts of the organization.
Instead of just running ads and generating “leads,” growth marketing teams ensure that they attract, convert, and nurture the right leads to acquire customers profitably.
With the right people and processes, your growth marketing team will become the organization’s biggest revenue driver.
However, the journey of building a successful growth marketing team comes with challenges.
We’ve worked with many brands as an outsourced growth team to fill technical and strategic gaps while they build their in-house team.
In that time, we’ve overcome many difficult challenges.
We put this article together to help you avoid these same struggles and face them confidently if they do arise.
About Lean Labs
The only outsourced growth team with a track record of 10X growth for SaaS & Tech co's. 🚀