The 5 Benefits of Content Marketing (#4 is the most valuable)
It's getting increasingly difficult to hold your customer's attention. On any given day, companies inundate customers with emails, ads, and social media messages asking them to take action. That's why the savviest digital marketers use content marketing to drive more traffic and leads. It's at the top of every list about how to engage and nurture customers.
But in practice, what are the real benefits of content marketing? Is it worth waiting for results with organic, or are there quicker ways to get results?
These are questions that everyone asks before investing in a content marketing strategy. You want to make sure you're getting the best possible results from your efforts. With the amount of time and resources that go into an excellent content marketing strategy, you want a guarantee that all that work will pay off.
The Real Benefits of Content Marketing
The right kind ofcontent marketingisn't a cakewalk. It requires thoroughkeyword researchand analyses, an investment in better writing and consistent publishing, and an excellent distribution strategy. You can't write content and let it sit on your blog or website. If you want the kind of results that top brands are generating with content, you need to make a substantial commitment.
But you also stand to gain a lot from content marketing. If you haven't included content in yourinbound marketing strategy, you could be missing out on the following benefits:
With exceptional content, you can improve your visibility in search engines andincrease organic traffic. You will generate more qualified leads and customers, and with a regular blog cadence, you can sustain growth month after month. It requires selecting topics and keywords with the most potential, and the ongoing optimization of that content for SEO.
If you create exceptional content, people will want to share it. HubSpot is an excellent example. I link to their content all of the time because it's incredibly useful, and I know it's the best of the best. That's how HubSpot continues to attract new customers and gain the trust of their current users.
If you're already creating content and not gaining any recognition, this can seem like a challenge. But you can quickly refresh and update your content strategy and get back on track. A few of our favorite resources to create more engaging content include:
With excellent content, you will increase conversions.Customer-centric contentgains the trust and respect of potential customers, and guide them to your solution. They'll see the value of working with you over your competitor, and you can position yourself as an industry leader.
All you need to do is maintain a regular editorial calendar and be patient. Despite organic traffic being a slower play, the content you create today willcompound over timeand drive traffic, generating leads from your site.
You can cite the following sources to get your content conversion-ready.
With high-quality content, you can establish a more personalized approach for your current and ideal customers. The best way to weave this kind of material into your existing customer experience is with a buyer journey. You can use the buyer journey to find opportunities to support your customer at every stage.
What Determines Your Success With Content Marketing
For those willing to go the extra mile, there is a tremendous opportunity with content. It starts with basing your content marketing strategy on your customer and putting in a consistent effort. That's the best and only way to develop highly valuable materials that deliver consistent ROI for your brand. Otherwise, you may not get consistent results.
That's why making a plan to create your content is so critical. With the right approach, you can successfully create material that will contribute to cohesive customer experiences. To learn how we approach content creation, check out our free eBook,Conquering the Inbound Marketing Mountain.Inthis guide, you will learn how to master content development and integrate it into your inbound efforts.
As an Inbound Marketer at Lean Labs, Tyler concepts, implements, and manages strategic and growth-oriented marketing initiatives for industry-leading businesses and organizations. Tyler received a B.A. in English / Professional Writing from Kutztown University of Pennsylvania. Outside of Lean Labs, Tyler is an avid Philadelphia sports fan. Go Eagles!