According to research conducted by Vorsight, only 3% of a market segment is actively ready to buy at any given moment, and an additional 56% are not ready to buy at all.
That means the majority of prospects visiting your website are looking for information.
Your website must quickly and clearly explain what you do, how you do it, and why it matters. That's where whiteboard animation services come into play.
Whiteboard animation videos are fun, animated videos that communicate how your product or service makes your customer's lives better. But if the video sucks, your website will feel the pain - as will your sales.
If you're going to do a whiteboard animation video, it needs to be top-notch. But, that can be expensive if you don't get the right provider. In this article, we'll review the top 5 whiteboard animation services here, so you can get a head start on producing the perfect explainer video for your website.
Whiteboard Animation Services: The Top 4 Providers to Consider
1. Demo Duck
Demo Duck describes themselves as "a small team of curious people." Back in 2011, Andrew Follett began producing screencasts and demo videos, which eventually led to explainer videos. Hence the name ‘demo’ in Demo Duck. The company has since collaborated with artists, designers, animators, and filmmakers from all over the world to make some pretty amazing videos.
Working with Demo Duck has been a dream. Our project went through several revisions from our client, and Demo Duck adapted quickly to the changes needed, and did so with professionalism, and a polite charm that I've never experienced before. I am already in the process of lining up the next project to send Demo Duck's way!
--Michael Twardy, Shelton Group
Services: Whiteboard Animation, Explainer Videos, Education Videos, Tutorial Videos, Landing Page Videos
Location: Chicago, Illinois
Pricing: $7,500 to $4,500
BreadnBeyond has a rather impressive track record. Big names from Glassdoor to PayPal have entrusted the agency with their whiteboard animation and explainer video needs. The company has created more than 1,900 explainer videos for 400+ companies over the last 6 years. BreadnBeyond provides nine different animation levels, from clean and friendly paper cutouts to complex kinetic motion graphics.
BreadnBeyond blew away all expectations. Their work is phenomenal, and their customer service and attentiveness should be a standard for every business.
-- Ian Carnevale
Services: Whiteboard Animation, Explainer Videos
Pricing: $1599 - $5898
Location: U.S. and Canada
SwitchVideo has produced 450+ explainer videos for enterprise-level businesses around the world, including Microsoft, Amazon, and IBM. The company has collected a lot of data on conversion rates over the years, making them highly metrics-focused. SwitchVideo is so confident in their approach that they guarantee 60 percent engagement rates on behalf of their clients.
Perhaps, the company's greatest success story is SalesForce Rypple. The company's home page explainer video, produced by SwitchVideo, reportedly led to a 20 percent increase in conversions and an acquisition by SalesForce 12 months later.
The team was very customer focused and proactive. The creative balance between my team and theirs was just right and we would gladly work with SwitchVideo again.
--Jim Heim, Shire Pharmaceuticals.
Services: Whiteboard Animation, Explainer Videos, Launch Videos, Live Action, Internal Communication
Location: Ontario, Canada
Pricing: Not Listed
FireStarter has produced more than 600 videos for a variety of big name brands, including MasterCard, Volvo, and the NBA. According to the company's CEO, around 40 percent of their business comes from repeat orders and referrals. Unlike the majority of production studios we've seen, FireStarter emphasizes the importance of voice talent. The company prides itself on sourcing the highest caliber voice actors for all production videos. They even allow visitors to sample voices on their company website.
Your team is amazing. Our video has had a huge impact on our online marketing and we even ran it on TV. I am so glad I found you guys.
--Dave Hancock, Owner Raneri & Long Roofing
Services: Whiteboard Animation, Explainer Videos, Cartoon Animation, 3D Animation
Location: Burbank, California
Pricing: $1,995 – $9,995
Since beginning their journey in 2011, Gisteo has helped hundreds of organizations craft better pitches, tell more compelling stories and "put their marketing efforts on steroids." The company has reportedly produced more than 700 videos to date for companies like Oracle, Roche, and Citrix. Whether you are looking for playfully humorous or buttoned-up business, Gisteo can deliver. In addition to whiteboard animations, the organization has significant experience in kinetic typography, talking figure and motion graphics videos. :
Hours and hours of searching for a more affordable option finally led me to Gisteo. [Rousing cheers please] Stephen was great to work with and the process was very easy. Ultimately the video we have has exceeded our expectations and we are psyched to go to market with it. When we are successful, we will be very mindful that Gisteo played an important part in helping us on our journey.
--Gigi Duncan. Founder & CEO. Track My Safari
Services: Whiteboard Animation, Explainer Videos, Cartoon Animation, Kinetic Typography
Location: Miami, Florida
Whiteboard Animation Services: Final Thoughts
When evaluating production companies, it's important to keep one thing in mind: the video needs to feel like your brand. That means both the drawing style and the voiceover needs to match your brand character and persona.
Regardless of how "cool" a video is, if it is disconnected from your brand voice and character, it will end up confusing the users who find it.
We've provided a guide that helps brands discover and document their brand character and persona. You can download it below.