8 Tips For A Killer Homepage Content Strategy
At some point, every website visitor will visit the homepage. Sites that are just getting started will notice that the top page in terms of pageviews is the homepage. The homepage is crucial to converting website visitors into contacts and leads.
So, it can't just be thrown together.
Visitors to a bad homepage will be confused, unsure of what the company does or what the best next step should be. Visitors to a great homepage will have higher engagement with the brand, drive deeper into internal pages, and convert as leads at a high rate.
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