What B2B Digital Marketing Service is Right For You?
Not all marketing services or agencies are made equal, and not every organization will offer you the same solution.
There are a number of different types of services, from content syndication, to lead generation; the options are endless. This also means half the battle is identifying what kind of service fits into your organization’s needs and strategy.
Finding the right solution and service for your company ultimately depends on what gaps you need to fill.
If you find your sales team doesn’t have enough leads to work on, and you need an immediate fix for lead generation, a cost-per-lead type service would make the most sense for you.
If you’re looking to boost traffic through paid advertisements, an ad agency might be able to help you achieve your goals best. The gaps your organization has is the best place to start when you’re looking to determine where to invest marketing dollars.
With our experience in the market, we’ve curated 4 of the best marketing services, all designed to help with different problems. Each organization is part of this list because of the results they provide, and the quality of service they offer.
Related: How Much Do Tech and SaaS Growth Marketing Strategies Cost?
Best B2B Digital Marketing Services
1. Disruptive: Best for Companies with a large advertising budget
2. Fantom Agency: Best for SaaS companies with an established GTM
3. AlleyOop: Best for B2B Companies with a strong sales org
4. Lean Labs: Best for B2B SaaS and Tech Startups and Scaleups
Disruptive Agency is a pay-per-click advertising agency that helps organizations boost traffic through paid advertisements. They have a trusted pay-per-click model that leads to sustainable growth for many of their clients. If traffic is a priority, Disruptive can help get you the attention you need to drive more traffic and leads.
They also provide robust analytics so you can see how each channel or method is performing, helping you better understand where to pump more dollars, and where to pull away.
Disruptive works great with organizations in the insurance and health sector, and other industries that have the financial ability to invest heavily in paid advertisements. If you’ve got the budget, they’ve got results.
“The most helpful thing about Disruptive Advertising is that the staff are all experts in their field. Whether it is email content creation or digital advertising on various social media platforms, Disruptive Adverting has always provided excellent work in everything they do.” - Audry C.
Another top-of-funnel service, Fantom Agency works great with software as a service (SaaS) organizations that have an established go-to-market strategy and profitable customer acquisition. They help add more fuel to a well-performing growth engine.
They specialize in paid media focused on growth, and they regularly manage over $10m in ad spend. They promise fast turnaround times, consulting, and strategic dollar placements. Fantom is dedicated to helping their clients choose the right platforms to grow a specific customer base.
They work best with organizations whose primary objective is volume. They develop the advertising strategies and build landing pages.. Similar to Disruptive, if you have the appetite and budget for paid advertisements, Fantom Agency is another great option for organizations that need volume to achieve their goals.
"Their workflow was super well-structured and their response time was quick." - CEO Naxtra Marketing
AlleyOop is a unique addition to this list as their bread and butter is a cost-per-lead business model. They serve as an extension of your sales and marketing team, and operate as an outsourced sales development team. They charge a monthly retainer, and then charge per every lead delivered. This is a great option for marketing teams who run lean, and need to balance organic long-term strategies with delivering opportunities or MQLs to their sales team immediately.
While this type of service skips over the traffic and prospect stage entirely, it’s a great option for companies with a strong sales org, who need to increase their pipeline in the short term. These types of services need to be balanced by a long-term strategy, as the cost-per-lead business model is only scalable to a certain degree. Nevertheless, their lead delivery is almost always guaranteed to help provide results to those with the appetite for it.
”They are firing on every best practice for running a sales development team.” - Henry Schuck - Co-Founder and CEO, ZoomInfo
Lean Labs is an Outsourced Growth Team with over 10 years of experience in the market, and over $100m in directly attributable client revenue growth. With a focus on organic growth marketing and developing high-conversion website experiences, Lean Labs helps organizations develop profitable, scalable growth.
Investing in growth marketing has the opportunity to impact all stages of the funnel, and is a long-term strategy aimed at longevity and exponential growth. While investing in direct leads and paid traffic can be a great option, it can get expensive, very quickly. Not to mention cost-per-lead and cost-per-click business models aren’t entirely scalable, as the cost per lead tends to increase with increased volume. The key to any growth strategy is ensuring that the cost per acquisition makes sense when compared to your average lifetime value per customer.
Lean Labs can help you with full-funnel customer acquisition, starting from developing your go-to-market strategy, all the way down to conversion optimization and building growth marketing strategies designed to attract and convert your ideal customer through organic channels. If you’re ready to implement scalable growth and want to work with a team dedicated to your success as a business, get in touch to learn more.
“They're very transparent, honest, and direct, and it's very collaborative. I see them as an extension of our team. I don't feel like I'm working with an agency. It's a partnership versus someone you're just paying to do certain tasks. It feels like they're part of our company and working towards the same goals.” - Kate Farmer, VP Marketing Baker Technologies
Hiring the Right B2B Digital Marketing Service Will Catalyze Growth
When it comes to working with a digital marketing service, there is no such thing as a one-size fits all solution. Understanding the different solutions available on the market, as well as having clear visibility into what your specific obstacles and challenges are, can really help take your growth marketing off the ground.
When choosing the right service provider, it’s important to take the time and identify your organization’s short and long-term goals. Asking questions and reviewing data regarding lead generation, pipeline, traffic, and more, can direct your attention to the services best designed to help you overcome your obstacles.
Once you’ve done that, talking to multiple vendors is important to get a feel for who will be the best fit from an organizational and cultural perspective. Do their values align with yours?
The last step would be to look at 3rd party reviews and testimonials. What does their track record for success look like? And what do previous clients have to say about their work?
Marketing is a game of levers, and knowing when and where changes need to be made to optimize for growth is the best way to tackle the fast-paced environment that comes with growth marketing.
If you’re looking to jump-start your company’s go-to-market strategy, our team at Lean Labs is ready to provide the support, and expertise, that can help you take your company off the ground and head in the direction of profitable, scalable growth.
If you want to see exactly what we’d do if we were your growth team, check out the Growth Playbook. This training lays out exactly how to plan for growth, budget for growth, and develop a bullet-proof strategy to accelerate growth.