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Growth strategy

How Much Do Tech and SaaS Growth Strategies Cost?

Written by Ryan Scott / May 7, 2020

is the Head of Marketing at Lean Labs. His experience ranges from higher education to SMBs and tech startups. When not doing digital marketing, he's sure to be enjoying some kind of nerdy pastime.

There is no cookie-cutter answer to this question — and even if there were, we wouldn’t give it to you because we believe you deserve more than a generic solution.

How much do you need to invest to experience meaningful growth? 

There are different factors that impact that amount. What you define as meaningful to you may not be meaningful to the next person. However, these same factors will affect every growth strategy, no matter which plan you’re using.

Let us show you what factors impact pricing so you can understand the costs that are associated with tech and SaSS growth strategies.

How Much Do Tech and SaaS Growth Strategies Cost?

Our growth experts have tested different growth strategies. Over time, we have developed a unique framework that has proven successful for us and leads to successful growth and an increase in revenue for our clients.

Discover our secret growth strategy by downloading your free copy of our new Growth Playbook and then learn how to accurately assess the value of your growth investment by reading the rest of this article.

1. Are All Six Levers of Growth Working?

Six Levers of Growth

If all six levers of growth marketing are working well, then you can invest more time and money into your growth strategy because the returns will pay for themselves. 

So, asking how much it costs is the wrong question. If all six levers are working correctly, the right question would be — how much revenue can we generate?

For example, if you found a vending machine that would spit out $2 for every $1 you put in, would you need to ask how much it costs? How many $1 bills would make this transaction too expensive? The answer? NONE.

You would keep pouring money in indefinitely — right? Because the return is paying for the investment.

Do you want a money vending machine that functions just like this? If so, then your company needs to be focusing on the six levers of growth:

  1. Awareness
  2. Acquisition
  3. Activation
  4. Retention
  5. Revenue
  6. Referral

To find out more about the six levers of growth and how to get them working at their maximum potential, download your free copy of our Growth Playbook.Download the Growth Grader

2. What is Your Current Stage of Growth?

If you're a seed-stage start-up, meaningful growth for you is not the same as it would be for a global corporation —  your growth strategy costs are going to be much different.

Your costs will go up as "meaningful growth" goals increase. 

We have a client who's meaningful growth is only in so many qualified sales conversations per week. They are at the current stage in their growth lifecycle that they only have one salesperson fielding qualified calls. 

We have other clients with entire sales departments, and the amount of calls marketing has to influence is much higher. Thus, the cost is more.

3. What Are Your Talent Gaps?

If you attempt to fill every position in your business by yourself, eventually, you’re going to overwork yourself, burn out, and the quality of your work will suffer.

Don’t waste your precious time, “burning the candle at both ends” to produce low quality work that will never give you a decent return. 

Be honest with yourself about the talent gaps you have and be open to solutions for closing those gaps.

  • Are you inexperienced with writing compelling and persuasive copy? Then you need to either hire a professional copywriter or outsource the work. 
  • Does designing and coding websites intimidate you and leave you feeling overwhelmed and clueless? Then you need to hire a website designer/developer or outsource the work.

Your costs vary depending on the type of talent you need to hire, as well as if you plan to hire someone in-house or outsource the work. 

If you aren’t ready to hire someone in-house, outsourcing work to agencies or consultants is a viable option, but utilizing a growth team that fills all your talent gaps is more cost-effective. 

Lean Labs is an outsourced growth team that can help you fill all your talent gaps. We work within your budget to help you get the biggest bang for your buck so you can get the services you need to grow.

4. What Systems Do You Have in Place—or Are You Lacking?

If you’re a startup, or a small company without many employees, you’re going to have to invest a great deal of time and energy to develop and implement systems to get all six levers of growth functioning at their full potential.

These changes create internal friction, and friction creates turnover.

Turnover poses many challenges, but specifically, when you replace managers or company executives, it typically involves ditching the systems the old leaders put in place in favor of the methods preferred by the new leader. 

You can avoid this by outsourcing the work to a growth team. This is going to be the most cost-effective solution for a start-up or smaller business because a capable growth team comes with their own systems and strategies they’ve spent years perfecting. 

Get the Proven Secret Strategy

Most of our clients are paying between $7,000.00 and $19,000.00 per month depending on two things in general: what stage of growth they are in, and what velocity of growth they want to achieve.

We do, however, tailor our pricing to match the needs and goals of our customers. If you would like to see how much an engagement with Lean Labs might cost, talk to us. Tell us about your goals and timeline, and we'll put together a comprehensive plan to help you get there.

Are you not ready to speak with one of our growth experts yet? Download your free copy of our Growth Playbook to discover our secret battle-tested and proven growth strategy. 

“When you agree to partner with Lean Labs, you are committing to their ‘10x’ philosophy to reach your goals. 

Kevin is a visionary marketer and the leader of a team hyper-focused on customer experience, best practices, and testing and analyzing creative solutions to complex and original problems. 

Adept at following a specific roadmap or deviating to fix a one-off problem, I couldn’t be happier with our partnership with their team.” - Niala Kalola, Senior Manager for SentryOne

 

Do yourself and your business a favor and get your free copy of our Growth Playbook now.

Growth Playbook
Chris
Growth strategy

Cut the guesswork. Uncover the foundational elements to launch a successful website that converts leads into sales.

strategy-kit-cover

Every Great Growth-Driven Design Project Starts With Strategy

Base your website's strategy on your target audience's needs, problems, questions, and desires, and you will have solid foundation for success.

How do you ensure you've effectively addressed your target audience's key issues, and successfully provided the answers they seek, at each stage of their journey?

The Growth-Driven Design Strategy Kit provides the tools and process we use in our strategy workshops to help clients re-focus on the buyer journey and solve strategic failures through their website and messaging. 

More than just a templated document you fill out, this Strategy Kit goes deep into the foundational elements you need to launch a successful website that converts leads into sales.

In it find:

  • How to Complete Each Step of the Buyer Journey and Align Messaging 
  • Actionable Examples 
  • How to Use The Templates + Strategy to Enhance Your Website and Buyer Journey 
  • Our Client Onboarding Checklist 

Get your free Growth-Drive Design Strategy Kit and learn how to set your brand up for success with the foundational elements you need for an effective website. 

The Growth-Driven Design Strategy Kit will be available on August 30th. Sign up now to receive your copy as soon as it is released.

Growth-Driven Design Strategy Kit