How To Build a Customer Engagement Strategy: 5 Tactics To Connect With Your Audience
Establish trust with your customer.
Personalize the customer experience.
Improve the quality of your leads.
When you search for “customer engagement strategy”, you’re likely to find a lot of best practice articles that talk about these benefits. And it seems straight-forward enough. All you need to do to master customer engagement and you’ll gain the loyalty of potential customers.
But in practice, customer engagement isn’t that easy.
While there are a ton of tactics for improving customer engagement, such as using Twitter for service and support, sending out weekly email newsletters, and holding live Q&As on Facebook Live, it can be challenging to fit all of these pieces into an overarching strategy.
However, there are a few tried and true tactics that make all these isolated pieces fit together, and when they do, it's golden.
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