HubSpot handles outbound marketing too.
Dharmesh Shah and Brian Halligan, the founders of HubSpot, co-wrote the book on Inbound Marketing. Since they launched their software to facilitate inbound marketing, there has been an assumption that HubSpot is all about inbound. And, it does inbound really well.
But, with the right strategies, HubSpot handles outbound marketing very well. In this article, we're going to lay out some practical advice on how to make HubSpot play friendly with your outbound marketing efforts.