When creating content, only 66% of B2B marketers focus on their audience’s needs over their sales message. On the flip side, 88% of the most successful marketers put their audience first.
Are you in the 88%?
You’ve heard that SaaS content writing is an excellent way for companies to attract the right audience. But you don’t want to spend too much time or money on content marketing that doesn’t perform. We get it.
Before you panic, hire blog writers who are a poor fit, and pull the trigger on content without a solid plan for promotion, tracking, or auditing; let us help you develop a strategy to write to your audience.