Build a Winning SaaS Go-to-Market Strategy in 8 Steps (+ Examples)
In January 2015, Slack was a little-known business messaging app, born out of the ashes of a failed gaming startup. They had less than half a million users and had generated less than 12 million in revenue during the previous year.
Just 3 years later, in May of 2018, they had over 8 million active users (a 1500% increase) and finished the year with an impressive 220.5 million in revenue.
The secret to their success? An unstoppable SaaS go-to-market strategy paired with perfect market timing.
While very few SaaS startups can replicate Slack’s remarkable results, we can learn from the strategies that they and other successful startups employed in the early days.
This post lays out the go-to-market strategy creation process that we developed after studying dozens of successful SaaS startups and testing our methodologies with real B2B and SaaS brands.
We’ve also included a few examples of successful SaaS go-to-market strategies so you can see how this process plays out in the real world.
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