HubSpot vs. Salesforce: Which CRM is Best? [Updated for 2023]
Salesforce.com is a top competitor in the customer relationship management (CRM) software space, but they're also not the only CRM on the block.
Salesforce’s CRM market share is 19.5%, and their recent reports on financial performance and growth are impressive. This heavy-duty, enterprise-grade Software-as-a-Service (SaaS) product competes successfully with alternatives from SAP, Oracle, Microsoft, Adobe, and more recently, HubSpot.
In 2014, HubSpot made the radical decision to offer a free SaaS CRM product. That’s right, free. Considering that Salesforce is not even close to free or cheap, it’s tempting to wonder how these products stack up. Which CRM is best? And more importantly, could HubSpot replace Salesforce for some companies?
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