5 Storytelling Tips to Make Your Marketing Videos More Interesting
Making a good video is arguably more challenging than making gluten-free bread taste good.
Notice the emphasis on the word "good."
People love to throw around statistics like this--70 percent of marketers say video is responsible for more conversions than any other type of content--without commenting on the difficulty of creating marketing videos that don't feel like marketing videos.
Anyone can record a video with an iPhone, upload it to YouTube and call themselves a videographer. However, very few people understand how to create the kind of video experience people will actually sit through, remember, and share with friends.
In this article, we'll reveal five storytelling tips to take your marketing from borderline interesting to moderately engaging. But you'll have to identify that extra ingredient that separates your message from the rest.
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