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Winning Strategies

The Best Business Podcasts of 2018

An estimated 40 million turn to podcasts for education, entertainment, and inspiration every week. The broadcast medium has evolved considerably since its inception in the early 2000s.

Want help learning Spanish? There is a podcast for that. Want instructions for making your own leather moccasins? There is probably a podcast for that. Need some guidance on how to take your business to the next level? There are definitely some amazing podcasts for that.

Below are our top 15 business podcasts for 2018. The average episode length is 45 to 90 minutes, perfect for long commutes, lunch hours and workout routines. Subscribe to the ones that are most relevant to your interests — from online marketing to entrepreneurial success stories — and watch your business grow.

The Best Business Podcasts of 2018

1. The GaryVee Audio Experience

Known for his enthusiastically brazen delivery, serial entrepreneur Gary Vaynerchuk delivers practical entrepreneurial advice on everything from digital marketing to business culture in this weekly podcast. Vaynerchuk has gone on the record saying "the future is audio and voice."

After utilizing online marketing strategies to grow his family's wine business from $3 million to $60 million, Vaynerchuk transformed himself an online marketing legend. He founded several companies, wrote a few books and appeared on TV shows like Ellen. Vaynerchuk holds nothing back in sharing everything he learned along the way in his #AskGaryVee Show episodes. In the show's newer #podSessions segment, he features three to four guests from various walks of life to discuss tech, entrepreneurship, and culture.

"I shoot the shit with friends and celebrities to give you an inside look into new perspectives, mindsets, and obsessions with what’s going on in our world," says Vaynerchuk.

Recent episode topics include:

  • Attention is Worth More Than Money | A Business Meeting with Racks Hogan
  • A Business Meeting with Jason Khalipa
  • #TBT | A FIRE Keynote at Inbound 2012

2. Perpetual Traffic

Equal parts strategic and entertaining, Perpetual Traffic provides an inside look at how today's top marketers are acquiring leads, conversions, and sales through paid traffic. What makes Perpetual Traffic stand out? It's more tactical than most of the other top 2018 business podcasts.

Listeners learn digital marketing strategies they can immediately begin employing to lower cost per acquisition (CPA), increase email click-through rates and maximize Facebook ad campaigns. The weekly podcast is produced by Digital Marketer and hosted by Keith Krance, Ralph Burns (Dominate Web Media) and Molly Pittman (Digital Marketer).

Beyond sharing their practiced knowledge, the trio often interviews real business owners to discuss how they overcame their struggles with digital marketing. This podcast is a must for anyone wanting to enhance their online marketing skills beyond the basics.

Recent episode topics include:

  • How to Amplify Your E-commerce Business Using Facebook Ads
  • Why This is Still the Best Time to Be a Facebook Marketer
  • Cambridge Analytica: What You Need to Know

3. The Action Catalyst

The Action Catalyst is hosted by Rory Vaden, co-founder of Southwestern Consulting and author of the New York Times bestseller Take the Stairs: 7 Steps to Achieving True Success. In his podcast, Vaden combines veteran insights with positive encouragement to inspire listeners to take action

Though the show dishes advice on a variety of entrepreneurial topics, the central theme is one of productivity. Each episode contains a set of bite-sized, action steps for those who want to implement Vaden's advice. The show also invites a different guest expert each week. If you're looking for a productive kick in the pants, look no further.

Recent episode topics include:

  • Doing Business With Friends of Friends With David Burkus
  • Gender Roles and Rules in Leadership with Amanda Johns Vaden
  • Attention Pays with Neen James

4. Social Pros Podcast

Hosted by Jay Baer (Convince & Convert) and Adam Brown (Salesforce), Social Pros is one of the most well-known marketing podcasts on the planet. The show was recently named the best podcast at the Content Marketing Awards. Each week, the guys invite social media experts employed by the world's biggest brands to discuss their successes, failures, and metrics.

Nowhere else will you hear the behind-the-scenes scoop about companies like Dell, IBM, and ESPN. Uniquely, each episode ends with a series of rapid-fire questions that often generate surprising answers. If you're serious about mastering social media, this is your podcast.

Recent episode topics include:

  • How The Houston Texans Engage Fans
  • Exactly What to Say In Social Media
  • How to Harness The Power of Social So You Never Lose a Customer

5. Entrepreneur on Fire

Entrepreneur on Fire has interviewed more than 2,000 successful entrepreneurs to date, including Seth Godin, Tim Ferriss, and Tony Robbins. The podcast was created exclusively for small business owners and aims to provide actionable advice for its listeners each episode. Host John Lee Dumas is known for posing thought-provoking questions that shed light on his guest's entrepreneurial highs and lows.

Notably, the podcast won the "Best of iTunes" award for its superb content. If you're looking for a business podcast you can listen to every day, Entrepreneur On Fire is for you — Dumas conducts a fresh interview an impressive seven days a week.

Recent Episode Topics Include:

  • Income Report for March of 2018! Jeff Walker, SMMW, and so much more.
  • How to create your IRRESISTIBLE offer with Lisa Sasevich
  • How Wade Foster connected the world with Zapier

6. Your Partner In Success Radio

Podcast host Denise Griffitts describes herself as "a happy nerd in stilettos." The long-time virtual assistant industry expert, online business manager, and web developer brings together leaders from a wide range of disciplines each week.

Your Partner In Success features conversations with everyday entrepreneurs who have managed to create sustainable businesses that continue to grow. Griffitts' warm personality has engendered her a loyal following of listeners who tune in every week for practical wisdom, insights, and tips. If you're interested in learning about a wide variety of industries, verticals, and specialties, this may be the podcast for you.

Recent episode topics include:

  • Joanne Douglas & Alfred Renna: Negotiating New York
  • What Authors Should Know and Nobody Tells Them
  • Aaron Levy - Engaging Your Millennials

7. How I Built This

Have you ever wondered about the individuals behind the world's biggest brands?

How I Built This explores the real-life experiences of founders behind companies like Five Guys, Kate Spade, and AOL.

Host Guy Raz interviews a different entrepreneur each week to reveal what it takes to grow a multi-billion-dollar brand. The podcast is produced by NPR and features the level of top-notch production quality, storytelling and thoughtfulness you would expect from a major news outlet.

Recent episode topics include:

  • Wayfair: Niraj Shah & Steve Conine
  • FUBU: Daymond John
  • Stitch Fix: Katrina Lake

8. The Tim Ferriss Show

Best known for penning The 4-Hour Workweek, Tim Ferris is an unconventional entrepreneur, productivity guru, and author. The New York Times called Ferris a "cross between Jack Welch and a Buddhist monk."

In this podcast, Ferris deconstructs world-class performers from a diverse arena of specializations including investing, modeling and chess. His goal? Ask his interview subjects targeted questions that reveal tools, tactics, and tricks listeners can mimic in their own lives. Every episode also features a Q&A where guests answer listener-submitted questions.

Recent Episode Topics Include:

  • Astro Teller, CEO of X - How to Think 10x Bigger
  • Inside Out with Katie Couric
  • Karlie Kloss - Entrepreneur and Supermodel

9. The $100 MBA

The $100 MBA is a 10-minute podcast hosted by Omar Zenhom. Each week, Zenhom invites business leaders to share their best lessons, concepts, and examples with his audience. The difference between

The $100MBA and other business podcasts?

Zenhom skips over backstories, skips promotions and eliminates fluff. One listener likened the podcast to astronaut food: "Small, lightweight, easy to consume, and PACKED with nutrition." The podcast received a Best of iTunes award and is quickly becoming a favorite among time-strapped, small business owners.

Recent Episode Topics Include:

  • 5 Ways to Increase Your Email Open & Click Rates
  • 4 Ways to Improve Your Customer Service Today
  • Q&A Wednesday: What would you do differently if you started your software company all over again?     

10. Beyond The To-Do List

While most business podcasts focus on success stories, Beyond The To-Do List favors a different approach: It emphasizes failures. Host Erik Fisher invites guests to share their real-life situations of failure, before analyzing to highlight how users can avoid and overcome similar situations.

Most of the content is situated around personal productivity, project management, and goal setting. No matter the topic, Fisher never loses sight of the overall purpose of productivity: Living a meaningful life. If you're looking for insights into how others approach a variety of projects, this podcast is for you.

Recent Episode Topics Include:

  • Scott Gerber on Networking vs. Connecting in Business Relationships
  • Lauren Zander on Excuses, Self-Sabotage and Facing the Truth
  • Phil Rosenthal on Family, Food, and Fun

11. The Biz Chix

The Biz Chix is a podcast for ambitious women seeking guidance on how to become more productive entrepreneurs. The programming aims to tackle the unique challenges faced by women in the workforce, providing listeners with both practical tips, strategies, and encouragement.

Host Natalie Eckdahl, MBA, is a coach to high performing women. She is married with three children and is experienced in outsourcing at home and at work. Listeners also have the opportunity to meet Natalie and fellow Biz Chix at her annual leadership conference for women entrepreneurs, BizChix Live.

Recent Episode Topics Include:

  • Stepping into her Publicity Superpower with Amanda Berlin
  • Finding Her Niche in Video with Jessica Stansberry
  • Sales is About Listening with Nikki Rausch

12. HBR IdeaCast

Don't have the time to read Harvard Business Review? The organization now publishes a biweekly podcast synthesizing insights from recent articles. HBR editor Sarah Green also interviews industry titans like Google’s Eric Schmidt. Averaging 10 to 15 minutes in length, IdeaCast is one of the most conveniently informative podcasts in the entrepreneurial community.

Recent Episode Topics Include:

  • How AI Can Improve How We Work
  • You May Be a Workaholic If
  • Make Work Engaging Again

13. Mixergy

Mixergy host Andrew Warner is known for asking his guests uncomfortable questions. His goal? Dig deep into the nuances of both their entrepreneurial successes and failures. Mixergy claims "the ideas and stories are so powerful that hearing them will change you."

Remarkably, Warner has interviewed more than 1,000 startup founders to date. If you are an ambitious entrepreneur bootstrapping your next startup, Mixergy might be your new favorite podcast.

Recent Episode Topics Include:

  • The risk and reward of chat as a platform
  • TerraCycle founder on why purpose isn’t enough for social entrepreneurship
  • How smart brands are using better data to personalize their message

14. Copyblogger FM

Copyblogger has long stood as one of the top names in the field when it comes to compelling written Web content. It’s an accessible, short form broadcast where experts analyze the week’s big news in areas like content marketing, email marketing, and conversion optimization.

Copyblogger FM is a weekly, short-form broadcast hosted by Sonia Simone. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

Recent Episode Topics Include:

  • Seth Godin and How to Create Change
  • Email? Chatbots? Social? How Are We Supposed to Reach People?
  • 5 Stinky Sardine Secrets to Make Your Content More Fascinating

15. StartUp

StartUp is the documentary-style podcast that inspired ABC's newest hit sitcom Alex, Inc. IIf you want to learn more about interesting entrepreneurs around the world, within a storytelling narrative, this podcast is worth checking out.

In a recent episode, StartUp told the story of Mokhtar Alkhanshali's pursuit of the perfect cup of coffee. Listeners got an inside look at how Alkhanshali managed to convince some of the world's finest brands to distribute his coffee. The program also has a popular segment called StartupBus. The hackathon initiative brings together groups of strangers on a bus to launch companies within one week.

Recent Episode Topics Include:

  • Alex, Inc. 7: Alex Talks To Zach Braff
  • Introducing StartupBus
  • Driverless Cars 2: The Race for a Self-Driving Future

Scale Faster In 2018

As you know, an entrepreneur's education is never complete. Podcasts are an easy way to incorporate continued learning into your weekly routine. However, if you're looking for more targeted ways to increase growth, we recommend the Digital Marketing Mastery Course.

These guys have taken everything they learned in conducting more than 600 successful digital marketing campaigns for small to mid-sized businesses, and broken it down into repeatable steps. Put simply, it's the most cost-effective way we know of to get your entire team the equivalent of an online marketing degree.

If you can't yet afford to work with an agency like Lean Labs, Digital Marketing Mastery is the next best thing. We've put together a handy guide outlining who can get the most out of the program, what it entails and a brief synopsis of where the field of online marketing is heading.

Check out the Digital Marketing Mastery Course Preview. how_to_become_a_digital_marketer_fast

Written by Ashley Gwilliam / May 24, 2018

Ashley is a content writer and brand developer. After graduating with a degree in print-journalism, Ashley’s storytelling skills took her from the bizarre world of on-camera acting to the practice courts of NBA basketball players to the virtual meetings of inbound marketers. Today she specializes in building memorable brand voices online, with a focus on the travel & tourism, e-commerce and tech industries.

Articles by Ashley Gwilliam