Video marketing is what blogging and content were years ago. Early adopters of video content see incredible benefits to the medium, with HubSpot reporting in theirThe State of Video Marketing in 2018 [New Data]that76% of contributing marketerssay it helped them increase traffic.
And asWordPress,HubSpot,Moz, andGoogle Analyticswere essential to the growth ofcontent marketing, there is an array of compelling video marketing software that you should have within your video marketing strategy. As the video marketing trend continues, some tools repeatedly outperform their competitors, proving that they can help you achieve your goals.
From video editing to analytics, each has it's own purpose, depending on what kind of videos you're looking to create, and what initiatives they should serve.
The Video Marketing Software You Definitely Need
Overall, regardless of yourvideo marketing strategy, there are a few core tools you need to get the job done. For starters, you need video editing software. During production, you'll likely collect a significant amount of footage to choose from, all of which will require cutting and trimming, amongst other optimizations.
Another essential type of video marketing software that you need is a way to track your analytics. While Google Analytics can provide some data, there's only so much it can tell you about the performance of your actual videos. Insights about how long viewers are watching your content, when they stop, and where they click and hover on the screen can all help you improve your strategy.
Here are all of the video marketing assets we recommend for businesses, which you can mix and match based on your needs.
Biteableis an online video maker for marketers, bloggers, and more. Using Biteable's platform, you can make short videos using stock video, as well as animations. Many deem it as theWorld's Simplest Video Maker, with tutorials that make it easy to use, even for beginners. The platform offers premium features, but you canget started for free.
Each one provides the necessary structure and guidance if you're new tovideo marketing, or want to cut down on time formatting your assets.
iMovieis a film editing tool that users enlist to trim video, add filters, insert transitions, and so forth. With iMovie, it's not difficult to become an amateur film editor, with intuitive features and a variety of tutorials for new users. Thankfully, the software comes with most Macs and is available viafree iMovie download.For PC users, there are a fewiMovie alternativeswith similar capabilities.
Vyondis a cloud-based video creation platform for animation. Specifically for businesses, the platform is excellent for videos for your landing, website pages, as well as social media posts. It's simple enough to begin using the platform, witha variety of tutorialsto guide you through the process. You can experiment with the platform for free, with a14-Day free trial.
Illustration and the animation approach is incredibly popular right now, with a lot of companies incorporating it to improve theircontent marketing effectivenessin video and social.
Camtasiais a screen recording and editing software that's perfect for creating video tutorials and presentations. If you need content to walk customers through features or functions of your product or service, this is the platform to use. The platform makes it easy torecord, edit, and sharewith the ability to try out the platform right awaywith a complimentary trial.
If you're not sure what kind of videos to create, go back to your strategy. Video tutorials could be a fit, but you should base the format and structure of your videos on yourbuyer journeyand customer needs.
For many businesses,Wistiais a favorite tool. The video hosting and analytics company helps brands create, manage, and share videos, tracking viewer behavior in the background. You can useWistia for Marketingvideos and internal training videos, as well as to sendpersonalized sales follow-ups.Many new users assume it's a replacement for YouTube, but in reality, there a few critical differences:
Wistia has email collectors to help acquire leads.
Wistia's reporting and analytics provide more insight than YouTube.
Pexels isn't software, but it's my go-to resource for free commercial videography and photography. You can download free video files in seconds, and itdoesn't cost anything to use.Once you download them, you can edit them in iMovie, or upload them in the online video making software like Biteable.
Selecting Video Marketing Software...
You need a plan. While you will need editing software and analytics despite the videos you make, the most crucial aspect of your video marketing initiative is the approach. With a strategy, you can make more informed decisions about the types of tools you need. For instance, if you develop a plan and use customer insights to make a decision, you may discover your audience is engaging with shorter, more concise videos over tutorials.
It all depends on the customer. If you need more information about the behaviors and preferences of your target audience, put your video plans on pause and look into yourinbound marketing strategy. You can refer to our free eBook,Conquering the Inbound Marketing Mountainto learn more about creating a strategy that's in line with your audience.
In the book, you get our seven must-do tips before running marketing campaigns or creating collateral, setting you up for more success, and getting the most value from your material...
As an Inbound Writer for Lean Labs, Melissa writes about high-converting websites and customer-centric marketing. She's an avid traveler, with trips to Iceland, Ukraine, and Portugal under her belt. She currently resides in Wilmington, North Carolina with her dog, Morrie.