Customer Acquisition Funnel Guide: Definition + 5 Tips to Improve Yours
Every marketing and sales leader has faced this question: what do you do when you’re not hitting your KPIs?
Maybe you’re not getting as much return on ad spend as you used to. Or you feel like your B2B lead generation strategy is lagging. Or you can’t get enough meetings with qualified prospects. The next question to ask yourself is, “What should I do to fix it?”
The answer most likely lies in your customer acquisition funnel. Continued growth in ad costs and competition means your acquisition tactics and sales funnel need to evolve. Here’s where to start.
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