Understanding Digital Marketing Agency Pricing: How Much Should You Pay?
Do you know what the medieval blacksmith and the digital marketing agency have in common?
Services have always competed on price, at least to a degree. And they always will.
Digital marketing agencies are always coming up with creative ways to price their services. But, at the end of the day, it comes down to the question of results and time. And, for some agencies you don’t want to work with, it boils down to time only.
You would think after hundreds of years, it would be more than that. But, it really isn't.
The issue is, most marketing agencies have gotten really good at hiding the fact that they are charging hourly rates.
The really good marketing agencies have figured out the two-pronged formula of results plus time. And, these agencies are the ones who have successfully escaped the hourly quagmire.
Which one is the best fit for your business? That’s what we’re going to try and figure out in this post.
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