How to Choose a Lead Qualification Framework? 7 Examples To Pick From
Here's the ugly truth about lead qualification:
Capturing leads successfully is NOT enough to increase sales.
To close a deal, you have to find a person who is more likely to become a buyer. But how quickly can you identify them among dozens of profiles in your customer relationship management (CRM) system?
It takes time to find high-quality contacts, and you can only achieve it by asking the right qualification questions.
If you find them, you will turn more leads into customers. And if not, your sales team will waste their time on connections that have little-to-no chance to convert.
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