Your sales team is likely using a variety of different methods to contact potential leads and customers. On a day-to-day basis, your team holds these conversations across email, phone, social media, live chat, and more.
They may be keeping up with those conversations through spreadsheets or notes. Unfortunately, this kind of documentation is unreliable and consistent. It also uses up a lot of unnecessary time.
This is why a lot of businesses choose to implement a customer relationship management system, otherwise known as a CRM. With the right technology stack, you can increase productivity, sales, and customer retention.