Your website can be a powerful tool. It is a 24/7 salesperson that works to attract leads, nurture them, and then help your sales team convert them into customers.
When it comes to educating visitors and working to drive new sales on your website, two types of pages do the work: website pages and landing pages.
Both types of pages work together to deliver the results that you want. But, as you’re building a strategy, which one should you use to drive more sales?