How Marketing SOPs Amplify Your Productivity (and 5 Actual Examples)
The Stryker is an armored personnel carrier used by the US Army. It fits nine passengers with two crew members and is cable of maneuvering even if four of its eight wheels are blown off. The vehicle before me was a 16-ton paperweight. During a routine convoy to a training site, this specific Stryker had a catastrophic malfunction, losing all power. And to make it worse, we were a few hours outside Fairbanks, Alaska...in January. You'll likely never be in this situation with your marketing team. If you are, you're doing it wrong. But you may find yourself in situations you should have foreseen, and if you can establish SOPs now, you'll be able to tackle them with ease.
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