How to Build A Powerful Growth Marketing Funnel
The B2B buying process is rarely straightforward.
There are often multiple steps and stakeholders. There are also various funnel types to consider.
It’s not as simple as attracting customers to your website, encouraging them to fill out a form, nurturing them with emails, and getting them to buy.
That’s a pretty dream. But it’s rarely the case.
Instead, many B2B buyer journeys look more like this:
- I have a problem.
- I ask my friends and colleagues how they solve the problem.
- I research on Google.
- I find a list of companies, including yours.
- I research those companies.
- I follow them on LinkedIn.
- Then I listen to a podcast. “Oh, they mention Company X!”
- I notice a thread in my favorite LinkedIn group about my problem. I notice a few commenters are recommending Company X at an event. I see Company X has a booth. They look popular.
- I wait six months until I have the budget.
- I just remembered I have a problem.
- Maybe I’ll reach out to Company X.
- I go check their reviews on G2.
- I go to their website and read their “about” page.
- I read an article on their site about my problem.
- I book a demo.
- I pitch my boss.
- He has a demo.
- We make a purchase.
You’re probably thinking, “Well, if that’s the case, what’s the point in building a growth marketing funnel?”
It’s a fair question.
Where most companies go wrong is failing to be deliberate about their funnel. You can’t guess.
You can’t just replicate someone else’s funnel, but you can (and should) borrow ideas and get inspiration from other funnels.
To build a successful funnel, you must know who you’re targeting, how best to reach and interact with them, and get feedback from customers and prospects to improve your funnel.
This article will show you how to build your growth marketing funnel so you can confidently go to market and start driving massive growth in your company.
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