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HubSpot Packages Reviewed: Which is Best for Your Business?

Written by Kevin Barber / December 11, 2019

is the Founder & Director of Lean Labs. He has over a decade of professional experience in Internet Marketing and his top skill is surrounding himself with passionate designers, developers, and inbound marketers.

Kevin has been married 10 years, the father of 3, and he recently relocated to Costa Rica. He enjoys reading professional development books, cycling and motorcycling. Connect with Kevin on Linked In.

If your business has been considering investing in marketing software, and you've been doing your research, then most likely you've already stumbled across HubSpot.

Marketing software like HubSpot gives marketers the ability to master the art of lead nurturing and engagement. You will have all the tools you need at your fingertips to personalize and optimize your campaigns for higher returns.

As an all-in-one solution, it caters to marketers from all backgrounds. HubSpot intuitive features, such as their advanced nurturing tools and robust content strategy tools apply to a variety of different skill levels.

However, when you're getting started with HubSpot, the pricing and packaging of all of their services can be a little overwhelming.

HubSpot Packages: Explaining The Cost

On the surface, HubSpot seems like an expensive marketing automation platform. But in the end, you're paying for the ability to get the best results for the level of marketing that you’re doing at this time.

If you are marketing for a small mom-and-pop type of store, then you could start with many of HubSpot's free offerings. From there, you can begin leveling up your marketing as those start working for you and produce results.

For a larger business that is serious about beating their competitors and growing, you will need a lot of website traffic. Once you start looking at the premium hosting tiers that you would need for your website at those traffic levels, the cost of HubSpot becomes a lot more reasonable.

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The pricing tier that will work best for your needs depends on your current growth and business objectives.

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HubSpot Marketing Free

HubSpot offers the HubSpot Marketing Free tier for business owners and marketers who want to start tracking contact activity and begin generating website leads without having to invest in software.

What Does It Cost?

$0

What Are The Top Features?

  • Create lead forms that connect directly with the free CRM.
  • Contact records will contain seven days worth of website activity (you can unlock more historical entries once you upgrade.)
  • Manage your leads in the free CRM and see additional contact and company insights about them.
  • It includes ad management, but it’s limited to Facebook & Instagram lead ads with up to a $1k spend limit per 30 days.
  • Live chat with one conversational inbox for your team and a chatbot that you can program to handle necessary inquiries.

Read More: How Shopify Uses The Free HubSpot CRM

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HubSpot Marketing Starter

The HubSpot Marketing Starter tier is perfect for developing marketers and marketing teams. It allows you to get started right with your marketing by giving you access to lead capture forms, ads, contact tracking, and email marketing all within a central location.

What Does It Cost?

It starts at $50 per month for up to 1,000 contacts.

What Are The Top Features?

You get everything included in Marketing Free, plus:

  • Access to all of the website activity for your contact records instead of just being limited to the past seven days.
  • Reporting dashboards will now also include additional productivity reports without HubSpot branding.
  • Access to email marketing and be able to send up to five times as many emails as you have contacts. All emails undergo mobile optimization and can include personalization. There are some limitations to the types of emails that you can send.
  • Up to 25 smart contact lists and up to 25 static lists along with basic list segmentation.

Read More: The Ultimate Guide to Email Marketing

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HubSpot Marketing Professional

The HubSpot Marketing Professional tier is for more experienced marketers and marketing teams that are growing. You can run complete inbound marketing campaigns at scale with the advanced automation tools.

What Does It Cost?

The professional tier starts at $800 per month for up to 1,000 contacts.

What Are The Top Features?

You'll have everything from Marketing Free and Starter, plus:

  • Ad management allows you to spend up to $10,000 in 30 days and you can sync up to five audiences daily.
  • The live chat box now has access to custom branching logic.
  • The email marketing limit is ten times the number of contacts that you have within a calendar month. You also have access to some more advanced types of emails like blog and RSS.
  • Blog and SEO, content strategy, and content creation tools are now available for you to use.
  • Landing pages that include a standard SSL certificate and the ability to have a subdomain.
  • Salesforce integration, goal-based nurturing, and attribution reporting are now available to you.
  • A/B testing is now available along with up to 20 custom marketing reports.

Read More: How Hedgehodge Lab Uses HubSpot To Supercharge Growth

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HubSpot Marketing Enterprise

The HubSpot Marketing Enterprise tier is perfect for advanced marketing teams that want to run scalable inbound campaigns with revenue reporting and sophisticated and targeted analytics.

What Does It Cost?

Starts at $3,200 per month for up to 10,000 contacts.

What Are The Top Features?

Enterprise includes all of the features in Free, Starter, and Professional without many of the limitations, and with some extra features like:

  • Custom event triggers and custom event reporting.
  • Predictive lead scoring is now available.
  • Enable single sign-on to make it easier for your team to log in and improve security on your account.
  • A CMS membership
  • Direct integration with your YouTube channel.
  • Content partitioning is available.
  • You will also have access to additional features that are coming soon, like Facebook Messenger tools.

Read More: How The Rock and Roll Hall of Fame Uses HubSpot To Connect Their Marketing 

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Additional HubSpot Marketing Add-Ons

There are a few different add-ons that you can include with your package to unlock even more features.

These include:

  • HubSpot CMS. Build a fast, secure, and mobile-optimized website for only $300 per month.
  • Reports. You can get access to more customizable reports, templates, and dashboards that are sent automatically by email for only $200 per month.
  • Ads. Increase your ad spending limit by $50k, create an additional 50 audiences, and get hourly audience syncing for $100 per month.
  • Transactional Email. Send relationship-based emails like receipts, account updates, and system messages with full tracking on your dedicated IP address for $1,000 per month.
  • Custom SSL. You can purchase a premium SSL certificate for additional customization for $100 per month.
  • API. For companies that have custom HubSpot integrations, you can increase your API call volume potential from 40k per day to 160k per day for $500 per month.
  • Brand Domain. You can host content, reports, and set up permissions on additional brand domains for $700 per month per brand domain.

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HubSpot Premium Services

If you need additional help and guidance, you can utilize HubSpot’s additional premium services to get more help. Your options include:

  • Inbound Consulting: Monthly. You get monthly sessions with an inbound consultant plus quarterly sales reports for $350 per month.
  • Inbound Consulting: Ongoing. You have up to 5 hours per month for guidance with your inbound consultant plus quarterly sales reports for $650 per month.
  • Technical Consulting: Ongoing. You get up to 5 hours per month with a technical consultant for $650 per month.
  • Premium Consulting. You get up to 5 hours per month with an inbound consultant and technical consultant for guidance plus quarterly strategy reports for $1,200 per month.
  • Marketing Fundamentals Training. A three-day in-person classroom training to teach you how to use HubSpot’s software and inbound best practices for a one-time fee of $1,000.

Of course, if your brand needs more than that, we help remarkable brands 10x their traffic, leads, and opportunities through Inbound Marketing and Growth-Driven Design.

Getting Started with HubSpot

HubSpot has a lot of features that are useful for digital publishing and marketing. They are priced to reflect the value that they are designed to deliver.

The pricing structure may seem complex at first glance but when you have your business growth plans in hand, then figuring out which subscription plan is best for you is a lot easier.

Plus, we can help you save up 60% off on your HubSpot subscription in the first year. Download the savings guide now to learn more. New call-to-action

Chris
Sales systems

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