The Complete Guide To Developing A Website Content Strategy
In Season 3 of the popular NBC sitcom, 30 Rock, Steve Martin guest starred as the eccentric CEO of a fraudulent company called Sunstream.
The advertisements describe the company's services with words such as "innovation,"tomorrow," and "America." Later, Martin points out something that should have been obvious: despite the buzzwords, the company never actually said what they did.
While it's not as humorous or as extreme as the fictitious Sunstream example, a lot of companies unintentionally use unclear messaging, especially on their websites.
Your website is the face of your business, so when the messaging isn't there, you won't engage with potential customers the way you need to. Instead, you'll end up with a lot of confused, disinterested website visitors.
And once those visitors are gone, it's very likely they won't come back.
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