GROWTH STRATEGIST

Tyler Basu

Tyler Basu LL1
Tyler Basu LL2
Tyler Basu LL3

I am a Marketing Strategist that specializes in helping B2B technology and software companies achieve consistent growth using digital marketing. Since 2015, I've had the privilege of working directly with 40+ companies, helping them to generate millions of visitors, 100,000+ leads, and 20,000+ customers.  

8+

OVER 8 YEARS OF B2B MARKETING EXPERIENCE

40+

CONSULTED WITH OVER 40 COMPANIES

1

YEAR AT LEAN LABS
Where I live.

I currently live in Coquitlam, BC, Canada.

What I love doing (when not at work).

As a husband and a father of 3, my family is the most important part of my life. I enjoy taking them on road trips throughout the year and watching my kids play soccer. I'm a half-decent guitar player and enjoy learning songs from my childhood (mostly alternative rock from the 90's).

What I do (professionally).

I'm a member of the growth marketing team at Lean Labs. We develop, implement, and manage strategic, growth-driven strategies to help our clients grow sustainably. As a Growth Strategist, I spend most of my time developing training and supporting clients in our Get Growth Accelerator Program.

What makes me good at it.

After spending my early twenties selling real estate, I transitioned into the world of digital marketing in 2015. I spent 3 years as the Content Marketing Manager for Thinkific (2016-2019), helping them to become one of the fastest-growing software companies in the online education industry. I believe that my sales experience makes me a more effective marketer because I've learned to create content and craft digital marketing campaigns that do most of the "heavy lifting" and help to foster a smooth transition into a sales process.

Why I do it for Lean Labs?

After working as a freelance marketing consultant for nearly 5 years, one of the main reasons I joined the team at Lean Labs is because of the quality of the talent on this team. Thanks to the combined skills and resources of everyone at Lean Labs, I am able to help the clients I work with unlock a level of momentum and growth that just isn’t possible on my own.

Influential Books
  • How To Win Friends & Influence People (Dale Carnegie)
  • The 7 Habits of Highly Effective People (Stephen Covey)
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“If you can reverse engineer it, you can have it.”