When I was only 14 years old, I built my first website using Microsoft FrontPage. Since then, I've made a career (and hobby) out of marketing things online. I have been a digital marketer for colleges, startups, non-profits, and an embarrassing amount of side projects.
I am driven by growth metrics. I enjoy showing companies how to create remarkable success stories by driving traffic to their website and using inbound marketing strategies to nurture that traffic into customers and brand promoters.
I joined Lean Labs for two primary reasons:
You can't "do" growth. You can only become a brand that deserves growth. We help companies develop high conversion websites with clear product positioning and a compelling brand narrative that drives profitable customer acquisition.
I’m passionate to go to work every day because I am empowered to focus 100% on the tasks that drive results.
Skillset: There are three main things I love about digital marketing:
First, is writing - I love writing. Thankfully, writing is a key component of digital marketing. So, it just fits.
Second, is strategy. Trying to outrank competitors, and having successes (and failures) is exciting. It's like playing a long drawn-out game of chess. Google is the chess board, which adds a level of unpredictability, and makes it even more challenging.
Third, is growth. There's nothing that gets a marketer excited as watching our work pay off. Seeing traffic charts go up, conversion rates increase, and revenue flow in... it's fun!
Role models / Influencers
Seth Godin, Russell Brunson, Jeff Walker, Michael Hyatt
Where I Live:
What I love doing (not at work): Scuba Diving, Video Games, Side Projects (really, marketing is a hobby), Teaching
My Principle Role at Lean Labs CMO
What Makes Me Good At It? I like to find the primary objective and focus 100% on achieving it. I am obsessed with learning, which keeps me intrigued with new marketing strategies and tactics. Ultimately, I take the results from my marketing strategies personally, regardless of who the client is.
Why Lean Labs? I am inspired by Lean Labs’ core beliefs. I get to work with a team as passionate to succeed as I am.
At Lean Labs, we are encouraged to try new things, to fail fast so we can succeed faster.