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CMO

Ryan
Scott

"Marketing professionals can no longer afford to prop up their value with vanity metrics. It's time to either impact the bottom line or admit failure and regroup."

Ryan

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When I was only 14 years old, I built my first website using Microsoft FrontPage. Since then, I've made a career (and hobby) out of marketing things online. I have been a digital marketer for colleges, startups, non-profits, and an embarrassing amount of side projects.

 

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You can't "do" growth. You can only become a brand that deserves growth. We help companies develop high conversion websites with clear product positioning and a compelling brand narrative that drives profitable customer acquisition.

I’m passionate to go to work every day because I am empowered to focus 100% on the tasks that drive results.

Certifications

  • HubSpot Certified
  • Inbound Certified
  • Certified Content Marketing Specialist
  • Certified Customer Acquisition Specialist
  • Certified Email Marketing Specialist
  • Lean Labs is a HubSpot Diamond Partner 

Skillset: There are three main things I love about digital marketing:

First, is writing - I love writing. Thankfully, writing is a key component of digital marketing. So, it just fits.

Second, is strategy. Trying to outrank competitors, and having successes (and failures) is exciting. It's like playing a long drawn-out game of chess. Google is the chess board, which adds a level of unpredictability, and makes it even more challenging.

Third, is growth. There's nothing that gets a marketer excited as watching our work pay off. Seeing traffic charts go up, conversion rates increase, and revenue flow in... it's fun! 

Role models / Influencers
Seth Godin, Russell Brunson, Jeff Walker, Michael Hyatt

Influential books

  • ‘Tribes’ by Seth Godin
  • ‘The Icarus Deception’ by Seth Godin
  • ‘Permission Marketing’ by Seth Godin
  • ‘Inbound Marketing’ by Brian Halligan & Dharmesh Shaw
  • ‘The War of Art’ by Steven Pressfield
  • 'Launch' by Jeff Walker

Where I Live:
Seattle, WA

What I love doing (not at work): Scuba Diving, Video Games, Side Projects (really, marketing is a hobby), Teaching

My Principle Role at Lean Labs CMO

What Makes Me Good At It? I like to find the primary objective and focus 100% on achieving it. I am obsessed with learning, which keeps me intrigued with new marketing strategies and tactics. Ultimately, I take the results from my marketing strategies personally, regardless of who the client is.

Why Lean Labs? I am inspired by Lean Labs’ core beliefs. I get to work with a team as passionate to succeed as I am.

At Lean Labs, we are encouraged to try new things, to fail fast so we can succeed faster.

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Connect with Ryan